Data analytics is integral to business because it allows leadership to create an evidence-based strategy, understand customers to better target marketing initiatives, and increase overall productivity. In this topic you will cover:
Learn about data model creation.
Explore, analyze, and visualize data
Collect and transform data from multiple sources.
Understand and combine data.
Generate flexible data aggregations using pivot tables
Exemplify data visually using pivot charts.
Learning Objective
Understand customers through data analysis to effectively target marketing initiatives and enhance customer engagement.
Interpersonal Skills Covered
Communication Skills
Negotiation Skills
Presentation Skills
Critical Thinking